Learning Center
For Local Listings
For the last 10 years, we have built our reputation in local search on the quality of our data. Did you know that some sites and aggregators won’t accept your listing if the address is invalid? Alternatively, how can your customers navigate to your location if your listing’s lat/long is inaccurate? We have developed processes and internal tools, as well as automated and human safeguards to ensure that the quality of your business data is top notch. Addresses and geo-coordinates are extremely important to the engines and accuracy leads to a positive user experience. Our keen focus on data quality is the foremost reason for our strong relationships with the search engines and aggregators.
It’s About Trust
Our channel partners trust us to send them quality data and our clients benefit from that trust. With a number of key channels, we’ve earned the distinction of being a Definitive Chain Partner, which ensures that any other data source is rejected in favor of the data flowing in from Position Tech. That means more control for our clients. More control translates to more authority, which in turn translates into improved performance and ultimately increased customer engagement. We don’t use fly-by-night tactics to temporarily inflate your local performance. We use tried and true methods in keeping with the engines’ quality guidelines, acting as your true partner – an extension of your own team. As a result, we’ve never taken on a client that has seen a decrease in Google performance. It’s about trust. And we work to earn yours as we’ve earned the search engines’ and aggregators’.
Incorrect data, like phone numbers, hours, or web addresses can cause a frustrating experience for your customers. Imagine a customer who inadvertently visits your store an hour before it opens or dials an inactive phone number – these experiences deteriorate trust in your brand. Aside from user experience, incorrect citations around the web can sap your listing performance where it matters most – on top channels like Google, Apple Maps, and Bing. That’s because incorrect listing details around the web can cause duplicate listings that pull authority, prominence, and reviews away from your primary listing. We offer direct submission to a large network of search engines, maps, apps, social networks, and aggregators so that your listings can perform well and so your customers can reach you when they are looking to convert.
Feed Expertise
A feed is a complex file that houses all of your local listing data, whether you have one location or thousands. We’ve made it our business over the last 20 years to generate exceptionally accurate data feeds. We take the burden of local listing management off your shoulders. We crawl your store locator, research your brand, use our own proprietary validation tools, and consult with you to build a custom feed that the search engines and aggregators love. We send your comprehensive and accurate feed out to local search sites, like mapping & navigation portals, in-car navigation services, data warehouses, review sites, and local business directories so that you can sit back and watch the correct data filter through to the sites that you and your customers care about the most.
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